Some businesses aren’t yet at the stage where they need detailed financial insights, long-term forecasting, or tight risk management, and that’s okay. Agrimaster isn’t for everyone.
We understand that we are not suited to smaller farmers who don't need to manage their financial risk or are not interested in profit maximisation.
We're not for businesses that just want a cheap tool to keep the tax man happy, or those just wanting a digital chequebook or a spreadsheet with a facelift. We're not for businesses that run on gut feel or instinct alone and call it “just how we do things.”
That may sound harsh, but it’s the truth.
Because Agrimaster isn’t just a tool, it’s a financial performance accelerator that requires a specific success mindset and discipline. And this isn’t for everyone.
If you're not managing financial risk, you probably don’t need us
Some businesses can afford to leave things to chance. They don’t worry about cash flow gaps, or grain prices falling, or whether the bank will approve next season’s loan. They don't sit up at night working out the impact of a failed crop or a broken harvester on the next quarter.
These businesses don’t need Agrimaster.
But the moment you do need to see five years ahead, not just next month, things change. Because good farm businesses don’t just survive bad years. They plan for them.
If you're not ready to own your numbers
Agrimaster is for the farmer who wants to stay in control. The one who doesn’t wait for the bank, accountant, or advisor to tell them where their business stands, because they already know. Agrimaster gives you the independence to understand your numbers, plan your future, and make decisions with confidence.
When you do sit down with your advisor or bank, you’re not there to be told what’s possible, you’re there to show them your plan, backed by clear forecasts and solid data.
If your software doesn’t know you're a farmer, you're using the wrong software
Generic software can do many things. But it can’t understand your rainfall. Or your cropping calendar. Or why you burn through cash at a rate of knots from March to October, going into a scary amount of debt, then hopefully make all your money at the end of the year.
Agrimaster wasn’t built for “small business.” It was built for a farm business, with seasons, not quarters. With enterprises, not product lines. With risk, weather, and long-term investment timelines that are completely unique to farming.
If you want a simple tally of incomings and outgoings, hundreds of tools exist for that. But if you want software that understands what it's like to run a farm, there’s only one.
If you’re not measuring performance by enterprise, how do you know what’s working?
“Sheep are just covering their costs.”
“Wheat’s been strong the last two years.”
“We’re thinking of expanding the cattle side.”
All good thoughts. But without enterprise performance tracking, they’re just that, thoughts.
We see farmers make transformative decisions because they have the numbers. They cut underperforming blocks. They invested in high-return areas. They stopped guessing.
Agrimaster doesn’t hand you the answer. But it puts the question in front of you every time you look at your budget.
If you're not trying to grow, this might not be for you
There’s nothing wrong with staying small. But Agrimaster was made for businesses that are pushing towards scale, towards legacy, and towards resilience in the face of the unknown.
If you think every year will be a carbon copy of the last and you don't plan to take any risk to increase yield or profit, there’s not much for us to offer.
But if you’re looking at land prices, water access, input costs, technology investments, labour shortages and asking “how do we get ahead?” then Agrimaster becomes not just helpful, but essential.
If you don’t care about historical benchmarks
Agrimaster has always believed in the power of historic benchmarking. Because what you did five years ago matters now, just as what you do today will matter in five years’ time.
We see businesses that learn from their past. And we see those that bury it. You can guess which ones end up better off.
Experience is a farmer’s greatest asset, especially when it’s written down. Agrimaster helps you bring together what you’ve learned, so you’re not starting from scratch each season.
Agrimaster is not for every farm
But for the farm businesses we have built for, it is one of the hidden reasons for their success.
Agrimaster is for those who plan ahead, ask the hard questions before the pressure’s on, and prefer control over chance. The farms that are leading their industry, innovating, investing, and expanding their land areas. The ones who understand that long-term success doesn’t come from luck, but from minimising risk, maximising returns and making informed decisions season after season.
If that’s not you, that’s okay. But if it is, you’re exactly who we built Agrimaster for.
