In this episode, we speak to Chris Tonkin about all things grain marketing.
Chris grew up on the family farm at Coomberdale in the wheatbelt of Western Australia. He’s been immersed in the grains industry since 1995 and has held numerous roles in research, extension, sales, marketing, and consultancy. With a deep knowledge and passion for the grains industry and a solid reputation for working for farmers, Tonks founded Ten Tigers in 2004 as a dedicated grain marketing advisory business.
We unpack the complexity of the global grain trade and how this can affect the prices you receive, how to put together a good grain marketing strategy, why you should account for basis in your cash flow budget, the important interaction between your cash flow budgeting, tax strategy and how changing global conditions and government foreign policy can directly affect your price.
Chris talks about removing emotion from your grain marketing strategy and how to use it to underpin your short-term cost of production and long-term debt.
We also cover some important dos and donts of grain marketing and why the whole family must be part of the grain marketing strategy.
If you are a grain grower or in the grains industry, this conversation is for you. Hope you enjoy it.
Resources:
Find Chris Tonkin on LinkedIn
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