1.1Master Group (Aust.) Pty Ltd (ACN 131 609 008) ("Mastergroup", "we", "us", "our") understands that privacy and how we collect, use, disclose, store and protect your personal information is important to you and your business (“you”, “your”). We are committed to ensuring the privacy of your information and to complying with:
1.2In this Privacy Policy:
2.1The types of personal information that we collect will depend on the nature of your dealings with us. We may collect personal information from you when you:
2.2The Personal Information and Sensitive Information we may collect includes:
You acknowledge that due to the nature of Agrimaster®, it would be impractical for us to provide you with our services (including Agrimaster® if you remain anonymous or are using a pseudonym. If you choose to do so, we may be unable to provide you with our services).
We will not collect sensitive information about you unless:
Examples of sensitive information we may collect include health information, and information about racial or ethnic origin.
We collect personal information:
If we receive Personal Information about you that we did not ask for, we will check whether that information is reasonably necessary for our functions or activities. If it is, we will handle this information the same way we do with any other information we seek from you. If not, we will ensure we do the right thing and destroy or de-identify it.
When we collect Personal Information from you, we will take reasonable steps to notify you of the need for such collection of your Personal Information, and of this Privacy Policy which deals with the ways in which your Personal Information may be used or disclosed to third parties.
Due to the nature of the services we provide, we may sometimes require certain government identifiers from you, which may include (without limitation) your ABN and your tax file number. We will not use such government identifier as our own means of identifying you, and it is only used:
3.1We collect and use personal information for the following purpose (the “Primary Purpose”)s:
3.2We will not use your personal information for a purpose other than the Primary Purpose, unless:
4.1We may disclose your personal information to the following categories of recipients where reasonably necessary for the purposes described in Section 3:
We may disclose personal information to external service providers who assist us in operating our business and providing services to you, including:
Where we engage external service providers, we take reasonable steps to ensure they comply with the APPs and are authorised only to use personal information for the limited purposes specified in our agreement with them.
When you communicate with us through third party platforms, including our social media channels, these social media platforms may collect and hold your Personal Information overseas in accordance with their own respective privacy policies. You acknowledge that you do not hold us liable for any loss or damage in connection with any security breaches, viruses or other malicious software, or any loss of, or unauthorised access to, your data (including Personal Information) that occurs in connection with your use of our social media channels.
We may disclose personal information to regulatory and government bodies where required or authorised by law, including:
We may disclose personal information to our professional indemnity insurer and our cyber liability insurer where required for the purposes of obtaining or maintaining insurance coverage, or in connection with a claim or potential claim.
We will disclose personal information where required or permitted by law, including in response to court orders, subpoenas, statutory demands, or regulatory investigations.
We store all data (including Personal Information) on secure cloud or offside services including, but not limited to, Microsoft Azure, which may be situated outside of Australia.
We do not otherwise transfer personal information overseas unless:
We take the security of your personal information seriously. We have implemented comprehensive technical and organisational measures to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
We have implemented the Australian Cyber Security Centre's (ACSC) Essential Eight cybersecurity framework at Maturity Level 2, which includes but is not limited to:
All electronic customer data is stored within encrypted cloud infrastructure. Data is encrypted both in transit (using TLS 1.2 or higher) and at rest (using AES-256 encryption).
Our office premises are secured with restricted access.
All of our employees are required, as a condition of employment, to treat personal information held by us as confidential. Staff are bound by contractual privacy obligations and must complete annual cybersecurity awareness training.
EDR software is deployed on all endpoints across our network, monitored by our managed security services provider.
We utilise advanced email filtering software to scan all inbound and outbound email messages, filtering spam and malicious content. We conduct regular simulated phishing exercises to test staff awareness.
We maintain comprehensive cyber liability insurance to provide financial protection in the event of a data breach or cyber incident.
Our website and applications are secured using industry-standard SSL/TLS technology to encrypt data between your browser and the websites and/or applications.
While we will use reasonable steps to review and update our physical and data security measures, you acknowledge and agree that no data transmission over electronic, mobile data and communication services can be guaranteed to be totally secure. Accordingly, you acknowledge that you do not hold us liable for any loss or damage in connection with any security breaches, viruses or other malicious software, or any loss of, or unauthorised access to, your data (including Personal Information).
6.1In accordance with Part IIIC of the Privacy Act, we are subject to the Notifiable Data Breaches (NDB) Scheme.
6.2If we become aware of a data breach that is likely to result in serious harm to any individual whose personal information is involved, we will:
Our IT Compliance Officer is responsible for managing our data breach response in accordance with our Incident Response Plan.
7.1We use technology, including artificial intelligence (AI) tools, to assist in the delivery of our services, including in the provision of training and consultancy services and our communications with you.
7.2In accordance with the Privacy and Other Legislation Amendment Act 2026 (Cth), we provide the following information about our use of automated decision-making.
We may use AI-assisted tools for:
No document, or decision that significantly affects your rights or interests is generated solely by an automated system. All AI-assisted outputs are subject to independent review and verification before being provided to you or relied upon in any way.
We maintain a Zero Customer-Data Leakage policy. Raw customer information, sensitive corporate structures, trade secrets, or confidential data are never uploaded into public AI platforms or non-enterprise tools where data may be ingested for model training. We only use enterprise-grade AI applications that feature guaranteed data sovereignty and zero-retention API configurations.
AI models may generate inaccurate information (known as "hallucinations"). No AI-generated draft may be delivered to a customer without every factual assertion being independently verified.
You have the right to:
To exercise these rights, please contact our Customer Support and Success Team using the details in Section 15 below.
8.1We will take reasonable steps to ensure that the Personal Information that we collect from you is correct, accurate and complete. If any of your information needs updating, please provide it to us as soon as possible.
8.2Under the Privacy Act, you have the right to:
8.3In order to maintain confidentiality, we may ask for you to meet with us in person or otherwise verify your identity before we provide you with access to your Personal Information.
We may refuse to provide access to personal information in limited circumstances permitted by the Privacy Act, including where:
When you visit our website (www.agrimaster.com.au) we may automatically collect, including but not limited to, the following information:
| Cookie Type | Purpose |
|---|---|
| Strictly Necessary | Required for the website to function (e.g., session management) |
| Analytics | Help us understand how visitors use our website (e.g., Google Analytics) |
| Functional | Remember your preferences and settings |
| Marketing/Advertising | Deliver relevant advertisements and track campaign effectiveness |
We use Google Analytics, Datadog RUM (and similar tools) to collect anonymised data about website usage. Google Analytics uses cookies to generate statistical information. Google's privacy policy is available at https://policies.google.com/privacy. Datadog’s Privacy Policy is available at https://www.datadoghq.com/privacy/.
You may manage or disable cookies through your browser settings. Most browsers allow you to:
Please note that if you disable all cookies, some features of our website may not function correctly.
Our website currently does not respond to "Do Not Track" browser signals. However, you may opt out of targeted advertising by adjusting your cookie preferences.
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and recommend that you review their privacy policies independently.
10.1If you believe that we have breached the APPs or otherwise mishandled your personal information, you may lodge a complaint with us.
Please set out your complaint in writing, including:
Forward your complaint to our Customer Support and Success Team using the contact details in Section 15 below.
If you are not satisfied with our response, or if we have not responded within 30 days, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
11.1We collect personal information about individuals who apply for employment with us. The information we collect includes:
We may collect this information directly from you or indirectly from recruitment agencies, referees, or publicly available professional profiles.
We use this information to assess your eligibility and suitability for employment. We may retain your information to assess your suitability for future roles, unless you request otherwise.
11.2We do not disclose job applicant personal information to any third party, except:
12.1We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law.
| Category | Minimum Retention Period |
|---|---|
| Customer files | Minimum of 6 years, until consent is withdrawn, subject to there being no anticipated, threatened or pending legal action in respect of Agrimaster® |
| Job applicant records (unsuccessful) | 12 months from decision |
| Marketing and subscription data | Until consent is withdrawn |
| Website analytics data | 26 months (anonymised) |
Once the applicable retention period has expired:
You may request the destruction of your personal information from our marketing databases and non-essential systems at any time. However, we cannot delete data that:
13.1We may use your personal information to send you communications about legal developments, seminars, publications, and services that may be of interest to you. We will only do so where:
You may opt out of receiving direct marketing communications at any time by:
We will process your opt-out request within 5 business days. Opting out of marketing communications will not affect communications that are necessary in connection with your subscription to Agrimaster®.
13.3We comply with the Spam Act 2003(Cth) in relation to all commercial electronic messages and the Do Not Call Register Act 2006(Cth) in relation to telemarketing.
14.1We do not knowingly collect personal information from individuals under the age of 18 without the consent of a parent or legal guardian, except where:
14.2Where we collect personal information about a child, we will take reasonable steps to ensure that a parent or legal guardian is informed and has provided consent (where required).
15.1If you have any questions, comments or requests regarding this Privacy Policy or our handling of your personal information, please contact our Customer Support and Success Team using the following details:
Email: support@agrimaster.com.au
Telephone: (08) 6380 8800
Post: PO Box 7138, Shenton Park, WA 6008
16.1We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors.
16.2When we make material changes to this Privacy Policy, we will:
16.3We encourage you to review this Privacy Policy periodically. The current version will always be available on our website.
17.1The EU General Data Protection Regulation (GDPR) has harmonised the data privacy laws of each individual EU country, giving more rights to individuals located in the EU and more obligations to organisations holding their Personal Information. In this section, “Personal Information” means any information relating to an identified or identifiable natural person (the meaning given to the term “personal data” in the GDPR).
17.2Personal information must be processed in a lawful, fair and transparent manner. As such, if you are located in the EU, the GDPR requires us to provide you with more information about how we collect, use, share and store your Personal Information as well as advising you of your rights as a “data subject”.
17.3If you are located in the EU and have an enquiry relating to your rights under the GDPR, please contact our Customer Support and Success Team at support@agrimaster.com.au
Please refer to the above Section 2 headed “What Personal Information Do We Collect and Hold” for details of the Personal Information we collect.
The GDPR provides additional protection for Personal Information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, biometric data (for example your fingerprints), or data concerning your health, sex life or sexual orientation. We will only process this type of Personal Information with your consent or where otherwise lawfully permitted.
We will keep your Personal Information while you are a customer of Mastergroup. We aim to keep your Personal Information for only as long as we need it. However, we may keep your Personal Information for longer to fulfil legal or regulatory obligations, for internal research and analytics, or to respond to a question or complaint.
We can only collect and use your Personal Information if we have a valid lawful reason to do so. For Mastergroup, these reasons are:
In the table below, we have set out the relevant grounds that apply to each purpose of data processing that is mentioned in this Privacy Policy:
| Purposes of the data processing | Reasons/ uses |
|---|---|
| To provide and administer our Services |
|
| For marketing purposes |
|
| To provide customer support |
|
| To comply with our legal obligations |
|
| To conduct market, consumer and other research |
|
| To ensure website content is relevant |
|
You have the following rights with respect to the Personal Information we hold about you.
This Privacy Policy is governed by the laws of the Commonwealth of Australia and the State of Western Australia. Any disputes arising in connection with this Privacy Policy are subject to the exclusive jurisdiction of the courts of Western Australia and the Federal Court of Australia.
© 2026 Master Group (Aust.) Pty Ltd. All rights reserved. Privacy Policy: 22 October 2026